Pierre Lucerne: Swiss-Inspired Timepieces

Pierre Lucerne is an up-and-coming luxury micro-brand in the watch industry, established by the father-son duo, Michael S. Rizzo Sr. and Michael Jr., who are passionate about timepieces.

After years of collecting and dealing with various watch brands, they felt it was time to democratize luxury watches, making them accessible to the everyday working individual. Not everyone can afford watches ranging from $5,000 to $50,000, so Pierre Lucerne aims to bridge this gap by offering stylish, high-quality timepieces at affordable prices.

Embracing Micro-Brand Innovation

As new watch companies flood the market, many lack unique designs that resonate with enthusiasts. Pierre Lucerne stands out by reviving classic watchmaking traditions while infusing modern sensibilities, avoiding the uninspiring designs prevalent in the market.

Reviving Timeless Elegance

Pierre Lucerne draws inspiration from the golden age of watchmaking, honoring iconic designs by legendary watchmakers like Carl Bucherer, Hans Wilsdorf, and Louis Cartier. These timeless designs never go out of style, capturing the essence of sophistication and allure.

Commitment to Excellence

Each Pierre Lucerne timepiece comes with a 2-year unlimited warranty, reflecting their commitment to quality and customer satisfaction. Crafted with precision and attention to detail, their watches blend traditional Swiss heritage with innovative design concepts, catering to modern style enthusiasts.

Explore the Allure of Luxury

Discover the allure of luxury without compromising affordability with Pierre Lucerne watches. Their Swiss-inspired designs are sure to captivate any watch lover. Elevate your wrist game without breaking the bank by picking up a classic Pierre Lucerne watch today!

Pierre Lucerne
Daytona Beach, Florida
An MDACOM Inc. Family Company