About Pierre Lucerne | A Father And Sons Vision Of Premium Affordable Time Pieces.

Pierre Lucerne is an emerging luxury micro-brand in the watch industry founded by father and son, Michael S. Rizzo Sr. and Michael Jr. They are avid collectors and enthusiasts who have a passion for watches

After years of collecting, buying, and selling many different brands of timepieces, we decided it was time to bring the sophistication and elegance of high-end luxury watches to the average every day working person. After all let’s face it; not everyone has $5,000 to $50,000 to invest in a watch. We decided that owning a stylish and well-built timepiece should be within the reach of everyone. With the advent of modern watchmaking technology you don’t need to spend a fortune on a well-built and affordable watch. Due to advances in modern watch making even inexpensive watches are accurate to within 1 second per day.

Emerging Micro-brands
With the explosion of new watch companies popping up out of nowhere, there are a lot of lackluster designs that, quite frankly, don’t move the soul. After all, no one ever said, “Wow, that’s a real nice department store watch you have on.” The majority of modern watch designs are minimalist (another word for boring) or they are 44mm plus and so big that the watch walks into the room before you do. Some of the cases are so big that wearing them with a suit is nearly impossible. Even Rolex is returning to the classic 36mm case, and most larger watch designs are quickly falling out of favor in the circles of watch enthusiasts.

Timeless And Classic Designs From the Golden Age Of Watch Making
This leaves us with the iconic designs from the early days of watchmaking that left their mark in the world of horology. The timeless designs of watchmakers from the past like Carl Buchere, Hans Wilsdorf and Louis Cartier are still dominating the landscape and will never go out of style. That is why we are bringing back the sophistication and timeless allure of the classic dress watch.

Our commitment to excellence
The Pierre Lucerne Watch 2 Year Unlimited Warranty:
Experience peace of mind with Pierre Lucerne watches. Each Pierre Lucerne Timepiece comes with our 2-year factory warranty, ensuring each watch is free from defects, providing reliable performance. Enjoy stylish elegance backed by our commitment to quality and customer satisfaction.

We design and manufacture Swiss-inspired iconic designed timepieces at affordable prices. Our collection includes a range of models, from the iconic Tank to the sophisticated Datejust and more.

Each Pierre Lucerne watch is meticulously crafted with precision and attention to detail, reflecting timeless elegance and sophistication. We combine traditional Swiss watchmaking heritage with innovative design concepts to create exceptional timepieces that cater to modern style enthusiasts.

Our commitment to quality ensures that every watch meets the highest standards of craftsmanship and performance. Whether you’re looking for a classic dress watch or a versatile everyday timepiece, Pierre Lucerne offers a diverse range of options to suit your preferences.

Discover the allure of luxury without compromising on affordability with Pierre Lucerne watches. Our Swiss Inspired Designs are sure to please any watch lover. Step up your wrist game without emptying your pockets.

Pick up a Classic Style Pierre Lucerne Watch Today

Pierre Lucerne
Daytona Beach, Florida
An MDACOM Inc. Family Company